Check the complete profile of both these girls. Fair and Lovely Which Country Product? FREE Shipping. Fair and Lovely, with packaging that shows a dark-skinned unhappy woman morphing into a light-skinned smiling one, once focused its advertising on … Produced by Shilpa Ramesh under the banner Jade Plant Ventures, the film stars Prem Kumar as Manoj and Shwetha Srivatsav as Bhumika, a sex worker, in the lead roles. Fair and lovely The company was developed by Hindustan Unilever Limited in 1975. Sunny Jain, president of Unilever’s Beauty & Personal Care unit, emphasized that Unilever was “fully committed to having a global portfolio of skin care brands that is inclusive and cares for all skin tones, celebrating greater diversity of beauty.”, “We recognize that the use of the words ‘fair,’ ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right, and we want to address this,” Jain said. That’s why we’re removing the words ‘fairness’, ‘whitening’ & ‘lightening’ from products, and changing the Fair & Lovely brand name.https://t.co/W3tHn6dHqE, The statement stopped short of revealing Fair & Lovely’s new name, but clarified that it “will be shared once several legal and regulatory requirements are met in each country where the brand is available.”, Fair & Lovely is primarily sold in India, Pakistan and Indonesia, according to the product section of the Unilever website, which as of Tuesday still listed the cream as “an iconic brand that has championed the deepest ambitions and desires of women.” An ad for the cream uploaded to YouTube in 2011 shows a woman’s skin tone noticeably lightening after using it, and Unilever addressed such “historic advertising” in its statement by pointing out that such commercials were “not aligned with the current values of the brand.”, Unilever’s decision comes nearly a week after Johnson & Johnson announced that it would stop selling similar products in its lineup that were only distributed in Asia and the Middle East, going by the names “Neutrogena Fine Fairness” and “Clear Fairness.”. A men’s version will be renamed Glow & Handsome. Ranchi. 4.0 out of 5 stars 18. Is it ethical to sell a product that is, at best, only mildly effective? !” A previous campaign saw dark-skinned women post pictures of themselves under the hashtag #unfairandlovely in 2016. $31.99 $ 31. We will also continue to evolve our advertising, to feature women of different skin tones, representative of the variety of beauty across India and other countries.”, We’re committed to a skin care portfolio that's inclusive of all skin tones, celebrating the diversity of beauty. “Fair & Lovely Oil-Control Fairness Gel is the result of deep consumer insight and cutting-edge technology, as has been demonstrated in the various new products launched under the Fair & Lovely franchise in the last three years, like Fair & Lovely Ayurvedic in 2003 and Fair & Lovely … For the last three Indore, The brand has been closely associated with supporting women, making them self-reliant and establishing their independent identity. “We have changed the advertising, communication and — more recently – the packaging [of Fair & Lovely] in South Asia, and we think it’s important that we now share the next step that we have been working on: changing the brand name. He added that over the years the company had changed its advertising, communication and packaging in South Asia, and now, changing the brand name would be the next step forward. Finally, major brands are dropping this extremely denigrating and discriminatory concept. The marketing pitch for Fair & Lovely has been rooted in deeply entrenched concepts of beauty in India -- the company’s second-largest market after the U.S. -- where darker skin is viewed as undesirable and often associated with people at the bottom of Hinduisim’s caste system. Glow & Lovely is the first cream in the world to use Vitamin B3 (niacinamide) which is known to brighten skin, reduce inflammation and hyperpigmentation and smoothen overall skin texture. The face cream previously called Fair & Lovely will be called Glow & Lovely, the company said in an emailed statement. pic.twitter.com/vx5Pzz5R3G, 'Fair & lovely' to be rebranded dropping the word 'fair'. Copyright © HT Media Limited All rights reserved. Rampant Colourism in South Asia It is one of the strongest brands for Unilever in India, where fairness is related to confidence in women. Introduced to the market in … What’s a name change gonna do about that... Indian skin-lightening cream Fair and Lovely to be renamed following BLM protests https://t.co/qF702g5AvZ. 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Social media reactions to the announcement were mixed, with supporters applauding Unilever’s move and detractors arguing that a name change would not address the underlying reality of skin whitening creams remaining popular in countries such as India. Fair and Lovely Max Fairness forMen works on the tough skin of men against ultraviolet rays. Bengaluru, Hyderabad, Bhopal Fair & Lovely is Unilever’s offering in the fairness cream market, initially introduced into the Indian market. Fair & Lovely advertisements from the late 90s and early 20s often portrayed women with darker skins as failures, these women would ace their … #boycottfairandlovely #boycottfairnessproducts pic.twitter.com/DeSbBGzlcN, Right... and the colourism that leads to women feeling they need to do this to themseves that you have helped perpetuate??? #BlackLivesMatter movt has brought the change that many of us struggled to bring about. Kolkata, Noida, Gurgaon, ''...a rose by any other name......'', The un-'fairness' of it all. The benefits of the Fair and Lovely brand name is that it suggests about the benefits of the product , it is easy to pronounce and remember , it is adaptable to all skin care brands ( evidence is the introduction of Fair and Lovely cold cream), but then the brands will have to strictly be related to fairness . The company holds a commanding 50-60 percent share of the skin whitening market in India. Hindustan Unilever Limited (HUL) is an Indian consumer goods company headquartered in Mumbai, India. Multiple Bollywood celebrities, including stars such as Priyanka Chopra, Sonam Kapoor and Disha Patani, were hit with criticism of selective activism in early June for applauding the Black Lives Matter movement and promoting equality, despite previously serving as brand ambassadors for whitening creams in India. Image Source: Kajal Mag While creams like Fair & Lovely claim to not use them, numerous researchers including those at All India Medical Institute (AIIMS), are questioning whether the cream actually changes colour and if it does, the possibility of one of the harmful chemicals being used is higher. Hindustan Unilever (HUL), the country's largest goods company, replaced the word 'fair' with 'glow', once it recently initiated a rebranding of fair & lovely… Lucknow, Patna, Today is National Voter Registration Day! Jaipur, From PepsiCo Inc.’s Aunt Jemima maple syrup to Mars Inc.’s Uncle Ben’s rice, companies have been changing brands critics have long called problematic. STEP 7: VRIO Analysis of Fair Lovely vs Dark is Beautiful: Vrio analysis for Fair Lovely vs Dark is Beautiful case study identified the four main attributes which helps the organization to gain a competitive advantages. We made it easy for you to exercise your right to vote! The initiative has expanded the reach of Fair and Lovely’s social mission from 2000 girls in 15 years to 200,000 in a single year. It sells its products in over 30 countries that includes countries across Asia, middle east and Africa. Yami Gautam and Chetna. Unilever removed the word “fair” from the name of a skin-whitening cream it has sold in India for decades, following criticism that the brand perpetuated harmful racial stereotyping. A Unilever Instagram post on June 3 stating that the company had “a responsibility for racial justice” was met with similar critique, with a number of commentators pointing out that the company’s words rang hollow while it was still selling creams designed to alter the shade of one’s skin. It is more effective and gives three times more protection than regular suntan protection ", Sign up for membership to become a founding member and help shape HuffPost's next chapter. Last month Johnson & Johnson said it would retreat from its own skin-whitening business, which includes the Clean & Clear Fairness brand in India. It has been rated as the Twelfth Most Trusted Brand in India by ACNielsen ORG-MARG in the year 2003 while in 2004; it was identified as a Super Brand. Unilever removed the word “fair” from the name of a skin-whitening cream it has sold in India for decades, following criticism that the brand perpetuated harmful racial stereotyping. Fair & Lovely to drop 'Fair' from its name: HUL Fair & Lovely advertisement HUL The brand said, “Fair & Lovely has never been, and is not, a skin bleaching product.” Fair & Lovely - a INR 1,000 crores brand - is the market leader in this segment having captured at least 53% of the total fairness creams market.i The competition can be best understood, if it is divided into three separate categories - Mass premium, Equivalent pricing and the … Fair & Lovely is primarily sold in India, Pakistan and Indonesia, according to the product section of the Unilever website, which as of Tuesday still listed the cream as “an iconic brand that has championed the deepest ambitions and desires of women.” The product was then marketed nationally in 1978. Tap here to turn on desktop notifications to get the news sent straight to you. Chennai, face cream previously called Fair & Lovely, BJP springs a surprise in Hyderabad civic polls, keeps TRS away from majority mark, ‘Fate of Bhagyanagar rising’: Yogi’s tweet again stokes name row, AT HTLS 2020, Nirmala Sitharaman says MSP for farm produce will continue, Ranjitsinh Disale wins $1 million prize, shares half with other finalists, China has eradicated absolute poverty: President Xi Jinping, HTLS 2020: A pill that can reverse ageing? Divine Derriere Intimate Skin Lightening Gel for Body, Face, Bikini and Sensitive Areas - Skin Whitening Cream Contains Mulberry Extract, Arbutin, B-White Peptide 30ml / 1 oz. Read Also: Fair & Lovely’s rebranding brings new opportunities for HUL and competitors The men's range of Fair & Lovely will be called 'Glow & Handsome', the company stated further.
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